Everything should be created,developed & refined througheffective research...that’s where we come in
Good research meets your objectives and delivers clear, unambiguous results that lead to an effective course of action.
Over 90% of all innovations that are successful start in the wrong direction and are not the outcome of good market research. Many new and successful products arise by accident and not as a result of hours and hours of focused R&D or significant financial investmentNot all new products arise by accident, however, and market research can play a role in determining the need for most new products.
Nevertheless, research can explore the underlying needs of the market and make a judgement as to how well a new product meets these needs. Hence it is the researcher, and not necessarily the potential buyer or user, who makes the connection between the unmet needs and the new product development opportunities.